WAMS Gala Luncheon May 25, 2018 Multiple Sclerosis Society of Canada

Susan Senecal
President and CEO, A&W Food Services of Canada Inc.

Susan Senecal

Susan Senecal WAMS ON Honouree 2019

Susan Senecal is President and Chief Executive Officer of A&W Food Services of Canada Inc. With over 900 restaurants from Vancouver Island to Newfoundland, A&W is the second largest hamburger restaurant chain in Canada and is one of Canada’s leading franchisors.

Having joined the company as an Area Manager in 1992, Susan has since held the positions of Regional Director of Operations, General Manager Quebec, Vice President of Operations, Chief Marketing Officer and Chief Operating Officer. In February 2018, Susan Senecal became President and CEO, becoming the fifth CEO in the Company's 62-year history, and the first-ever fully bilingual CEO and woman in the role.

Throughout her time at A&W the company has undergone many significant, strategic changes, including most recently its 2015 Strategy Renewal. At the core of the strategy is the mission "To delight time-crunched Canadian burger lovers with the joy of great tasting natural food made by people they trust". With the launch of new beef specifications in September 2013, A&W became the first national quick service restaurant to serve beef raised without the use of hormones or steroids, raised on ranches at the leading edge of sustainable and ethical practices. A&W was the first restaurant chain to serve chicken raised without the use of antibiotics, eggs from hens fed a diet without animal by-products, pork raised without the use of antibiotics, and organic, Fairtrade coffee. Most recently, the Company extended its ingredient guarantees, when, in July, it began serving its famous A&W Root Beer® made with natural cane sugar and all-natural flavours.

Susan is a Director and Past Chair of Restaurants Canada (formerly the Canadian Restaurant and Foodservices Association). She also serves as a Director of the National Board of the Multiple Sclerosis Society of Canada.

Susan holds a Bachelor of Science degree from McGill University. Hailing originally from Montreal, Susan moved out west to Vancouver where she lives with her husband, Francis. They have two grown sons, Matthew and Noah.


Every year WAMS honours a woman who has made an impact in business and her community. Past honourees include:

Compilation of past WAMS Honourees from 2006-2019